Email Timing
I have an email about a special ready to go out to our list. The special offer ends at the end of the month.
My question is about the best day to send out something like this. Would it be better to wait until Monday March 23 to send the email or could it go out this Friday afternoon or on the weekend?
My question is about the best day to send out something like this. Would it be better to wait until Monday March 23 to send the email or could it go out this Friday afternoon or on the weekend?
Replies to This Discussion
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Permalink Reply by Chris Ewald on -
Hi Anna,
This is a great question which comes up from time to time in the Lounge. Here's a previous Forum post with open rates for the different days of the week, as well as data on open rates by time of day: Basic Email Marketing Metrics.
Based on that data, the short answer is that it would be best to wait and launch your email campaign early next week.
Hope this answers your question! --Chris.
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