Copywriting Tips

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Comment by Sarah on November 16, 2009 at 10:45am

Thanks Jeff,

That is a great tip! I do that often, taking a break helps give you perspective and also fresh eyes!

Comment by Jeff Gibellina on November 12, 2009 at 6:53am

Not sure if this is a forum to exchange tips of our own, but here's one: Take a break. Whenever I write for a period of time, and take a break, I'm amazed--not in a good way--at some of the ideas/words that made it onto the Word document. It's hard to believe that a five-minute break can give you a fresh outlook on your topic, but it does.

Comment by Sarah on September 21, 2009 at 10:40am

Some questions came up about good Subject Lines and what good Open Rates. Here are some resources for industry comparisons. It’s important to always compare your own performance data internally before comparing yourself to others and when comparing to others make sure you do so in the same industry.

Resources:
www.emailcenterstats.com
VREmail-Trends-Q1-2006.pdf

Comment by Sarah on September 15, 2009 at 2:42pm

We are doing another free live webinar covering How to Write Great Marketing Copy this Friday, Sept. 18th, at 1PM. If you missed out or want a refresher join us. Register here.

Hope to see you there!

Comment by Sarah on May 20, 2009 at 4:29pm

Here is link to the recorded copywriting webinar

Happy writing!

Comment by Sarah on May 19, 2009 at 4:42pm

Copywriting.pdf Thanks for joining the group everyone! Glad you found it helpful. Attached is the PDF of the slides today for your review, We will post the link to the recorded webinar tomorrow and send a follow-up email with that info as well.

Comment by Nick Agius on May 19, 2009 at 3:21pm

you also mentioned the slideshow would be available for download. will that also be available tomorrow? thanks for webinar. great stuff!

Comment by Stephen Maguire on May 19, 2009 at 2:41pm

At the start of the webinar they indicated it would be available for future viewing

Comment by Rod Levin on May 19, 2009 at 2:39pm

Was this webcast recorded for us to watch again?

Comment by Mark Khoury on May 19, 2009 at 2:08pm

I concur. Thanks for your presentation today.

To all out there: Is there any value in having a repeated block that is in each email sent out (such as "we are member-driven, contribute now"), at the bottom, or will that just get ignored over time by the reader?

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