Email 101- Email Marketing for Beginners

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Comment by Kim Stiglitz on April 23, 2009 at 4:30pm

Did You Know?
Think you don't have enough time to create and send email campaigns? Did you know you can create and send an email campaign, then go into your sent campaign and create a copy of it to use as a template and simply update your content and images? It's quick, easy and smart!

Comment by Kim Stiglitz on April 10, 2009 at 11:40am

It's here, it's here! Trying to get started fast & easy? Check out our new, virtual Getting Started Kit - it contains all the goods you need to get your campaigns out quickly and easily! Enjoy and happy emailing.

Comment by Paul Ashby on April 7, 2009 at 9:42am

Good evening, we have just commenced planning a direct marketing programme using emails when somebody informed us that emails are the easiest thing to delete, they recommended that we not employ emails to launch our business. So havig just discover you I really would like to learn as mush as possible on email marketing...in the next five minutes!
Help Paul Ashby

Comment by Ce Eshelman on April 7, 2009 at 8:48am

Cool, thanks for the guidance.

Comment by Kim Stiglitz on April 7, 2009 at 8:43am

Hi Ce,
You can do both of the things you mention below: personalization and using an existing email as a template and just add new copy.

To learn how to personalize your email using information on your list, check out our short tutorial in our How To Do Everything pages under email here.

If you would rather read a text version you may click here.

And, to learn how to use a sent email as a template just click here.

I hope that is all very helpful and gets you started. I would recommend signing up for our fantastic Getting Started with VerticalResponse demos that are every Tuesday at 10 am Pacific. You can see upcoming dates in the calendar of events and register by clicking on the links.

Comment by Ce Eshelman on April 7, 2009 at 8:22am

Oooh oooh, I think I should have put those questions in the forum section, yes? Sorry. I'm clueless.

Comment by Ce Eshelman on April 7, 2009 at 8:21am

Okay, one more thing. Since I send a weekly email to clients, I want the template design to stay the same each week and only the content to change. Can I save the template I've created somewhere or do I have to start from scratch each time? Thanks.

Comment by Ce Eshelman on April 7, 2009 at 8:18am

I'm wildly green to this email marketing gig, lime green actually. Can I personalize my weekly emails to clients? Meaning, can their names appear in the greeting automatically off the mailing list? How?

Comment by Kim Stiglitz on April 6, 2009 at 1:50pm

Short on time, but need to get that email campaign out fast? Download our new Quick Start Guide to Email Marketing. It breaks down creating and sending your email campaign into 8 easy to follow steps.

Download it here.

Comment by Laurel Guy on March 28, 2009 at 4:47pm

Excellent info here! You're doing a great service for us all!

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