Email 101- Email Marketing for Beginners

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Comment by Kim Stiglitz on March 27, 2009 at 10:02am

Hello and TGIF everyone! I thought I would share these open & click fun facts with you today! They are from eROI. Enjoy!

The highest open rates (read rates) during Q2 2007 were Wednesday (27%), Monday (26%) and Thursday (26%). - eROI, "Email Marketing Statistics By Day and Time" (July 2007)

The highest click through rates during Q2 2007 were Wednesday and Thursday (5%).- eROI, "Email Marketing Statistics By Day and Time" (July 2007)

11am and 4pm scored the highest marks for business hour open rates (30%) and click through rates (5%).- eROI, "Email Marketing Statistics By Day and Time" (July 2007)

The highest peaks for read rates were 9 p.m. and 11 p.m.--with rates of 40% and 45%, as compared with workday rates between 24% and 30%. - eROI, "Email Marketing Statistics By Day and Time" (July 2007)

Click-through rates were between 4% and 5% during the workday, peaking at 7% at both 9 p.m. and 4 a.m. - eROI, "Email Marketing Statistics By Day and Time" (July 2007)

Comment by Elie Karkar on March 19, 2009 at 9:41am

Great WebSite, I am find new stuff every hour, too much to take in. Hopefully I will find time to participate and give input, once I catch up with all the information out here. So much to learn here, I send daily emails of tips to co-workers and Managers, from this site.

Comment by Kim Stiglitz on March 18, 2009 at 11:17am

We've just added a new session of Email 101- Email Marketing for Beginners webinar on Thursday, April 16 at 1 pm PDT, Join us for this free webinar by registering here:
Cheers!

Comment by Kim Stiglitz on March 10, 2009 at 4:31pm

Fun Fact # 3
The biggest reasons subscribers choose to opt-out of permission email is lack of relevance (cited by 75%), followed closely by sending too frequently (73%)- source View from the Inbox 2009

Remember to send relevant content to your subscribers that they expect to receive from you.

And, what is the right frequency for your business? The volume of email you send, as well as the frequency with which you mail your list affects the response. Does regular mean twice a week or once every two weeks? It really depends on what you told your recipients when they registered, so if you do test, don’t stray too far from what they expect.

Also be aware of your frequency as it relates to bounces and unsubscribes. If you mail too sporadically, you’re likely to lose your recipient’s interest or they may have changed email addresses in the meantime and forget to inform you.

For more tips, see the VerticalResponse blog here.

Comment by Kim Stiglitz on March 4, 2009 at 10:26am

Since I am leaving for the snow today, here is your weekly fun fact a few days early...

Email Marketing Delivers!
Email is one of the least expensive mediums marketers can use to reach their audiences; and, unlike traditional advertising methods, email is interactive, flexible, and easy to track. It also provides the greatest amount of personalization and segmentation so marketers reach their audiences with targeted, specific information. The low cost and high returns provide the highest ROI across all marketing channels – it is expected that for every dollar marketers spend on email in 2009 they'll receive $43.52- now that's some sweet ROI!

Fun fact source: DMA

Comment by Kim Stiglitz on February 25, 2009 at 11:44am

A recorded version of the Email 101 - Email Marketing for Beginners webinar is available here. Enjoy!

Comment by Richard Huffaker on February 17, 2009 at 9:30am

Hi Jeff,

The email From Label will be your company name (or whatever you enter). And the default From Address will be your company name at mail.vresp.com. Now, why does the email come from one of our domains instead of from your own?

The reason for this is that we obviously don't own your domain and so cannot properly authenticate email shown as being sent from that domain. If we allowed users to enter any domain as the mail domain, then that would be seen by many of the recipient email service providers as "spoofing" and would make it more likely for your email to go to a spam folder.

That said, it is possible to set things up in your account so you can mail from your own domain (if needed). Just contact support@verticalresponse.com and they can get you started. You have to make a few changes on your end (and we have to make changes on our end) to make sure we are fully authenticated to send mail through our servers on behalf of your domain.

Hope this info helps!

Comment by Jeff on February 14, 2009 at 4:07pm

We are a salesforce user. When the email is sent out through vertical response, who does it show the email came from?

Comment by Patrick on February 12, 2009 at 5:45pm

Cool thanks, will wait eagerly for the paypal option and your welcome back to new zealand anytime. Have a great one.

Comment by Kim Stiglitz on February 12, 2009 at 4:49pm

Patrick,
We are definitely exploring the PayPal option so hang in there! I can't wait to see your first campaign and lucky you living in NZ! I spent two months traveling there- simply beautiful and love mussel boys restaurant!) . Cheers & best of luck with your email marketing!

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