Marketing Plan Toolkit

VerticalResponse and Palo Alto Software have teamed up to create this marketing plan resources toolkit. It includes everything you need to create an effective marketing plan for a new product or your entire business.

The Essentials

• The essential contents of a marketing plan Every marketing plan has to fit the needs and situation. Even so, there are standard components you just can’t do without. A marketing plan should always have a situation analysis, marketing strategy, sales forecast, and expense budget. (more...)
• Market research Most every organization will benefit from even the most elementary market research. If it does not provide new information, it will confirm what is known. Market research is the process of gaining information about your market. (more...)
• How to perform a SWOT analysis Assessing your firm’s strengths, weaknesses, market opportunities, and threats through a SWOT analysis is a very simple process that can offer powerful insight into the potential and critical issues affecting a venture. (more...)
• Outline for a marketing plan The exact nature of your plan, and your marketing situation, dictates its contents. You add detail or take it away to suit your needs. (more...)

Marketing Calculators

Email ROI Calculator This simple calculator makes it easy to see the return on investment from various campaigns, based on your expected costs and response levels.

Cash Flow Calculator This cash calculator shows you how business-to-business sales, carrying inventory, and rapid growth can absorb a business' money.