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Alex Scalisi replied to Rena's discussion 'Is it considered Spam....?'

HI Rhea, It's good practice to identify to the recipient *why* they're receiving the email, particularly when a company name change is involved. For example at the top of the email, something to the affect of: "you're receiving this email because...

May 23

Profile Information

About Me:

Business Development Director, VerticalResponse

I Use VerticalResponse For:

Email Marketing, Direct Mail Postcards, List Segmentation

I Use The VerticalResponse Salesforce.com Integration:

My Website:

http://www.verticalresponse.com

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At 10:35am on May 30, 2009, Rena said…: Hey Alex, just an FYI I ended up getting unwanted attention on the lounge from men trying to friend me without any business cause. I have since changed my gender and profile pic to avoid this. Just in case you're wondering what happened to your friend. I'm still here.

At 7:32pm on May 27, 2009, Rena said…: Hi Alex,

I'm wondering if you can help me. I want to use VR to send a HTML flyer with links to click and download a flyer for sublease office space. I want to be able to report the click throughs and track the actual recipients that spent time clicking on the HTML info and/or downloading the actual flyer from my hosted website. Is this something VR can track for me? And if yes, where can I find a discussion on this process and how it may have helped others (case studies) in a similar fashion? I want to use my proposed use of VR to help win a piece of business then execute what I plan for them through VR.

Thanks,