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Jesse Truax's Page

Jesse Truax is now a member of VerticalResponse Marketing Lounge

May 28

At 9:23am on June 3, 2009, Jesse Truax said…: I am wondering why VR requires partners to sign up for the partner intro kit BEFORE they get to look at testimonials, case studies and white papers (CC does it too)? While this can be an effective way of gathering partner information, it may be more beneficial for a developing partner program to use the case studies and white papers as a value proposition to get potential partners to sign up for more information (at which time VR can also gather partner information). I think creating a VR Partner group in the Marketing Lounge, and posting case studies and white papers, may get VR more exposure. It may also help with search engine optimization. Right now, if you type in "email marketing partner" in Google, Constant Contact is 1st and VR only shows up 7th (and it is not even a link to the VR Partner website).

At 2:51pm on May 30, 2009, Chris Ewald said…: Hi Jesse -- welcome to the VR Marketing Lounge -- we’re glad you’re here! If you have any questions, post them in the Forum section or contact us at vrlounge@verticalresponse.com and we’ll get right back to you.