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 As email marketers, we're constantly trying and testing new things to optimize our copy, creative and results. Our Director of Lifecycle Marketing, Kim…

Let's face it, we all get a lot of mail. Some we read and others get the circular file treatment, IF it even makes it to our desks. Hey, in my opinion there is still a place for direct mail - for some businesses it just make sense, especially business-to-business where you have to generate leads for your sales teams.…

VerticalResponse Webinars are not only free, but a great resource for small business email marketing and social media tips and advice. If you haven't had a chance to attend one, check out all the great content we have planned as part of our Spring Webinar Series. …

Are you looking for new ways to use online marketing and social media to build your business? If you’re reading this blog, then you just might be! In that case, you may want to pay particularly close attention to Facebook’s latest offering for businesses: Facebook Deals. 

Released to five pilot cities at the end of last…

VerticalResponse Webinars are not only free, but a great resource for small business email marke ting and social media tips and advice. If you haven't had a chance to attend one, check out all the great content we have planned as part of our Spring Webinar Series.

We get a lot of questions from our audience at the end of…

Want More Clicks? Tease Your Readers!

If you''re using social media for your business good for you! Hopefully you're paying attention to which messages you publish to social networks like Facebook and Twitter get the best response. But it’s important to understand what messages you publish are most interesting to your fans.

No matter which social network you…

Blogging is an excellent way to supplement your small business marketing. However, there is a great deal of confusion about exactly what role the blog plays in small business marketing and how it helps you to make money.

Contrary to what some people may tell you, the blog itself is not meant to make money. You can add some advertisements, sure, but this is very unlikely to become its own source of legitimate revenue. However, a blog can help you to make your small business more…

Have you got a sound business concept but just don’t know how to generate good traffic to your website? If you are in search of an affordable SEO (search engine optimization) quick fix, simply follow these 7 tips.

1. Checker Your URL

First, type your web address into your browser with and without the “www [dot]”. You should be able to pull up your website with and without the www, however, both versions should take you to the same web address. In other words, if you type…

Facebook is an excellent tool to add to your small business marketing plan. A big mistake that many entrepreneurs make when it comes to social media sites like Facebook is the belief that these sites are only useful for large companies that have big brands. In reality Facebook can be a great small business marketing tool for businesses of all shapes and…

When it comes to small business marketing, Twitter is an excellent tool. It is a great social media site to create relationships and help spread the word about your products and services. Twitter feeds are widely read, even by non-Twitter members.

When it comes to web design there are many different methods of integrating Twitter into your…

By now you've probably heard all the buzz about social media and how it can drive leads for your business. But when it comes to small business marketing, I'm going to assume that your budget is not unlimited. You need to know that every dollar you spend will bring at least $1.01 to your bottom line. So you might have been a little hesitant to dive into social media for lead generation because you…

Though Search Engine Optimization (SEO) as a whole can become a rather complicated technique, there are several steps that just about any small business owner can take to optimize his website and increase the chances of it appearing in organic search results. Most small businesses are locally-focused – that is, they cater to or offer their services to their local community.

However, many small business website owners think "internationally" when it comes to search engine optimization.…

When you think of YouTube you probably envision mindless videos of dancing cats, babies that bite their brothers, or epic schoolyard battles. What you probably don’t know is that YouTube is the second most popular search engine in the world right now. Yep that’s right; they are behind Google and considered a search engine of sorts. More and more entrepreneurs are realizing…

It is imperative that, as a small business owner, you create a marketing plan. It's also imperative that you realize your marketing plan is going to be a work in progress. Your plan (and you!) must be flexible enough to change and adapt to the current market conditions, changes in the economy, advances in technology and so on.

Here are 6 great tips to keep in mind when you begin creating your own small…

If you use Twitter, you have probably noticed those # signs, and you might be wondering what they are. They're known as Hashtags. These are a user-generated device that organize tweets by a topic, theme, keyword, brand name and more. You can add a Hashtag to your tweet by affixing a word to the symbol:

This tweet includes two Hashtags that pertain to the topic of the tweet; "emailtip" and "SmB", which is a Hashtag…

Twitter is one of the many social networking services that have taken the web by storm. With this particular social site you only get 140 characters to type your message and let the world know what you are thinking. This is actually a fantastic tool to add to your small business…

If you want to improve your small business marketing, there’s just no way you can ignore social media any longer. And if you’re not sure how to get started integrating social media into your small business marketing plan, I suggest heading over to Facebook…

With more than 75% of adults turning to the internet to make local buying decisions, social networking sites like Yelp.com are more popular than ever. In June of this year, 33 million consumers visited Yelp to learn about local small businesses.



Whether you know it or not, your small business may…

As an email service provider we are constantly throwing around terms that sometimes our customers may or may not know. So I decided to pick 11 email marketing terms and give you the low down on what they mean. Don't be offended if you know some of these, I'm trying to cover a lot of bases here. Here goes!

1. ROI (Return on Investment) - Your ROI is the measure of the…