All Articles Tagged 'b2b' (2)

Recently our CEO, Fred Yee did an interview with B2B marketing blogger, Craig Rosenberg (aka The Funnelholic), around helping SMBs convert more leads and market more effectively. Craig had some great questions about trends, challenges, metrics and hopes for B2B marketers that we were asked to share with the VerticalResponse community. The interview in its entirety is here:

1. What are the three trends you see emerging in 2009

Companies of all sizes are looking for ways to leverage the flood of users in online social networking sites for their marketing efforts. So it’s no surprise that in a tough economy sales professionals, especially in a business-to-business sales process, want to leverage the power of their own networks to find as much information as they can about prospective customers in order to increase