All Articles Tagged 'carolyn higgins' (2)

Congratulations! Your New Year’s resolution is to get serious about marketing your small business. You’ve been using VerticalResponse, so you know that email marketing is a fun, effective and inexpensive way to do it. So now you’re tasked with building your email list. Where do you start?

Here are 5 tips to get you started:

1. Put a Guest Book in your store, office and/or on your website and ask people to sign it. Put a space for their email address with the message, “Wou

Wow, social media’s reputation with small business has really taken a roller coaster ride lately. First, the “2009 Tribalization of Business Survey” reported that that 94% of small businesses plan to increase or maintain their social media budgets. Then came the