All Articles Tagged 'how-to' (29)

Social Media Monitoring has become a hot topic of discussion over recent times. A brand makes or breaks its name by its users.

With the huge outbreak in the online media and platforms like, blogs, forums, microblogs and different types of social networking sites people have an effective place to express their opinions and influence others. In the online world people own the brand. Social Media Monitoring is to keep track of all the conversations happening in the online world. Social Me

Can you believe it’s November already? I’m not really sure how that happened, but it happened nonetheless.

And while I’m always sad to see the Summer go, I love this time of year because it’s a great time to start preparing your 2010 marketing plan. But before you do that, you’ll need to evaluate which of your 2009 marketing strategies worked and which were not effective. Since email marketing is one of the best marketing strategies for increasing your online presence, you should be co

The great thing about Twitter is that it helps create a conversation with your clients and prospects and joint venture partners and other interested parties in a quick and fast-paced manner. Thanks to the 140-character limit, you've got to get to the point and move on very quickly.

I know several marketers who have replaced their email marketing with their Twitter feed. Personally, I wouldn't suggest anything as drastic as that, but I d

If you’ve added social media to your marketing mix, you’re probably asking yourself, “Is it worth all the time and effort involved?” That might seem like a difficult question to answer at first, but there are definite steps you can take to measure the return on your social media investments.

What Are You Trying to Do?

First and foremost, you need to determine what your actual goal is. Are you trying to create brand awareness, generate sales, find joint venture partners, c

Wow, social media’s reputation with small business has really taken a roller coaster ride lately. First, the “2009 Tribalization of Business Survey” reported that that 94% of small businesses plan to increase or maintain their social media budgets. Then came the

In order to execute a successful search engine optimization (SEO) strategy, it's very important to know who your competitors are. Understanding your competitors’ SEO strategy, website and their level of penetration in the internet is critical to the success of SEO campaigns. What I am referring to is not just direct competitors, but competitors that rank in search engines for the keywords that you utilize to optimize your website.

Executing an SEO competitive analysis

Com

We often get inquiries from prospective clients who would like us to build them a new website. They believe that their current website must be “bad” because it's not listed in the search engines. They're convinced that a new website will automatically ensure a top ten Google rank.

If you believe that line of thinking, I have good news and bad news. The good news is, you don't need an entirely new website (assuming your current site is built on W3C standards). The bad news is there is n

Author and technologist Nicholas Carr says, “Twitter is the telegraph system of Web 2.0.” The New York Times has mentioned that Twitter is one of the fastest-growing phenomena on the Internet. Only a few brands skimmed off profits from Twitter and others just tweeted about some direct marketing stuff. However, there are numerous ways you can leverage Twitter for your business and improve your bottom line. Here is the one-stop Twitter guide for

I am sure you know what bookmarks are - those strips of leather or crafted card used to mark a place in a book. Similarly, on the internet, users can use bookmarks to save their favorite pages to visit in future.

Personally, I have an enormous amount of important pictures, videos and documents and I save all of them in social bookmarking sites. Now, you might wonder what social bookmarking is. Wikipedia defines it as, “A method for internet users to store, organize, search, and manage

Many small businesses understand they need to get on the "social media bandwagon" but you might not know how to start, or better yet, why to even do it. You just hear about social media and think, "My business needs a Facebook presence and a Twitter account" but you don't really know why. If you're reading this article, chances are you've got a website and you're probably email marketing.

I’ve posted before that you should put an email opt-in form on each page of your website. In today’s world your social media profiles like your Facebook fan page are becoming extensions of your websites. Well, thanks to Return on Subscriber, I have found a way to add that opt-in form to your

When you own an online business one of the most important things you can do is get high rankings in the search engines. There are many ways of doing this. One of the most effective ways of getting your site noticed by the search engines is by using relative keywords.

Keywords are words that people use to search for a site. For example: If you owned a site from which you sold pet care items and people typed in puppy food, you would want your site to come up. Now, some people might type

Optimize your audio files to increase their popularity, just as you would optimize a website. Audio search engines are becoming more advanced as audio files become more commonplace on the Internet. Here are some tips to optimize your audio offerings:

1. Optimize Landing Page

Create a landing page for the audio files. The landing page should explain the audio content and encourage subscriptions. Outline the steps the visitor should take in order to subscribe or listen to t

We all want our recipients to open our email campaigns, right? But it's what happens after the open we're truly concerned about. We want our recipients to read our articles and take action whether it's buying a product, service or donating to our cause. Here are ten easy actions you can take and put to work in your email marketing campaigns that might just get them clickin'.

1. More Links - Obviously you'll link your

You might have heard the term "link juice" before in the discussion of search engine optimization and traffic generation. Link juice is actually a loosely defined term, but it generally refers to the combination of link relevance, page importance and anchor text.

If we can assume that each web page is awarded points and these points were distributed to the links on that page according to the importance of those links, that points distribution would be the link juice.

And just to

Recently our CEO, Fred Yee did an interview with B2B marketing blogger, Craig Rosenberg (aka The Funnelholic), around helping SMBs convert more leads and market more effectively. Craig had some great questions about trends, challenges, metrics and hopes for B2B marketers that we were asked to share with the VerticalResponse community. The interview in its entirety is here:

1. What are the three trends you see emerging in 2009

Here is a collection of what we consider "must have" tools for webmasters. These tools will benefit any webmaster, both novices and experts alike. Arm yourself with these tools in order to achieve a more professional online presence.

1. Custom 404 Page

Use a custom 404 page, so that if a user incorrectly types a webpage URL, they will still retain navigational options within your site and be provided alternative solutions. When a domain is correctly entered, but a specifi

With all the vast amounts of information available on the web, it is becoming more and more difficult to sort through and find what you are looking for. RSS significantly lowers the signal-to-noise ratio. RSS has the unique ability to compile information and filter it, so you only see unique and relevant content. The information superhighway has become packed with content, and those familiar with technology are using RSS to filter the content, allowing them to drill down and access only the c

The holiday season encouraged many small businesses to test out email marketing in 2008. It’s simple, affordable and trackable after all. Maybe you started out with a “thank you for your business” message or you enticed customers with offers for repeat business and referrals. But the idea of creating a consistent e-newsletter to issue on a monthly basis seems daunting.

Well fear not, you can put a surprisingly compelling newsletter together with a small amount of information. In a rece

As the masses have adopted RSS as a more mainstream communication medium, Web 2.0 businesses and publishers have adopted unique and unusual tools to manipulate RSS content. Here are just some of the various RSS tools that are currently available:

RSS To PDF

Feedbooks, a free RSS aggregator, takes in RSS feeds and converts them into compiled PDFs. The PDFs even include a table of contents. Feedbooks is free to use, and registering will provide access to more options. A similar