All Articles Tagged 'janine popick' (6)

Many small businesses understand they need to get on the "social media bandwagon" but you might not know how to start, or better yet, why to even do it. You just hear about social media and think, "My business needs a Facebook presence and a Twitter account" but you don't really know why. If you're reading this article, chances are you've got a website and you're probably email marketing.

Testing something new or changing something seemingly small in your email campaigns can definitely tell you something about how your recipients will respond. You'll either get more open & clicks or you won't. But you won't know until you try.

Testing something new can SEEM like a lot of work but it's really not. If you're going to create an email marketing campaign anyway, it's just three more tiny steps.

• One: Make a copy of the campaign you're creating

We all want our recipients to open our email campaigns, right? But it's what happens after the open we're truly concerned about. We want our recipients to read our articles and take action whether it's buying a product, service or donating to our cause. Here are ten easy actions you can take and put to work in your email marketing campaigns that might just get them clickin'.

1. More Links - Obviously you'll link your

Bounces and unsubscribes are a natural part of email marketing and will occur even with the cleanest and most targeted lists. That said, for every bounce or unsubscribe you receive, that is one less person reading your newsletter. As a savvy marketer it's important to understand how these metrics affect your overall campaign performance as well as what steps can be taken to reduce these percentages for future campaigns.

Understanding Your Bounced Email

Bounces can occur for a

What do these numbers mean anyway? They can mean a lot to some companies. Decisions on whether or not to sell a certain product or service are often based on a response to an email campaign. We've broken down what some of these numbers mean.

The Open Rate

We consistently find open rates to be "all over the map". For example, if you send a great offer or targeted message to a list that you've been actively emailing, you can expect to see open rates in the range of 40 - 60%. How

True story: every two weeks we send out a newsletter. One week I decided to go crazy. I divided our list by "Business Type." So for wineries, real estate and restaurants I sent targeted emails with "How-Tos" that related to each business. In the subject line I included the business type and in the email I named it "Restaurant News" and so forth. All of our other users got a generic newsletter.

What happened? Each of the business types registered double the open rate than the generic n