All Articles Tagged 'karen scharf' (6)

Can you believe it’s November already? I’m not really sure how that happened, but it happened nonetheless.

And while I’m always sad to see the Summer go, I love this time of year because it’s a great time to start preparing your 2010 marketing plan. But before you do that, you’ll need to evaluate which of your 2009 marketing strategies worked and which were not effective. Since email marketing is one of the best marketing strategies for increasing your online presence, you should be co

The great thing about Twitter is that it helps create a conversation with your clients and prospects and joint venture partners and other interested parties in a quick and fast-paced manner. Thanks to the 140-character limit, you've got to get to the point and move on very quickly.

I know several marketers who have replaced their email marketing with their Twitter feed. Personally, I wouldn't suggest anything as drastic as that, but I d

If you’ve added social media to your marketing mix, you’re probably asking yourself, “Is it worth all the time and effort involved?” That might seem like a difficult question to answer at first, but there are definite steps you can take to measure the return on your social media investments.

What Are You Trying to Do?

First and foremost, you need to determine what your actual goal is. Are you trying to create brand awareness, generate sales, find joint venture partners, c

We often get inquiries from prospective clients who would like us to build them a new website. They believe that their current website must be “bad” because it's not listed in the search engines. They're convinced that a new website will automatically ensure a top ten Google rank.

If you believe that line of thinking, I have good news and bad news. The good news is, you don't need an entirely new website (assuming your current site is built on W3C standards). The bad news is there is n

You might have heard the term "link juice" before in the discussion of search engine optimization and traffic generation. Link juice is actually a loosely defined term, but it generally refers to the combination of link relevance, page importance and anchor text.

If we can assume that each web page is awarded points and these points were distributed to the links on that page according to the importance of those links, that points distribution would be the link juice.

And just to

Often times entrepreneurs get to the end of their financial ropes, and want a consultant to perform a search engine optimization miracle in the hopes of saving their drowning business. So, let's set the record straight on what SEO can and cannot do for you.

First, let me say I am a big fan of seo - I believe that today, your website is basically the marketing hub for your business. Even if you are not doing business online (i.e. selling something) your website serves as your ad center,