All Articles Tagged 'search engine optimization' (4)

We often get inquiries from prospective clients who would like us to build them a new website. They believe that their current website must be “bad” because it's not listed in the search engines. They're convinced that a new website will automatically ensure a top ten Google rank.

If you believe that line of thinking, I have good news and bad news. The good news is, you don't need an entirely new website (assuming your current site is built on W3C standards). The bad news is there is n

Often times entrepreneurs get to the end of their financial ropes, and want a consultant to perform a search engine optimization miracle in the hopes of saving their drowning business. So, let's set the record straight on what SEO can and cannot do for you.

First, let me say I am a big fan of seo - I believe that today, your website is basically the marketing hub for your business. Even if you are not doing business online (i.e. selling something) your website serves as your ad center,

One of the most important aspects of a search engine optimization campaign is also one of the most overlooked – preparation! There are some important steps to take in advance of launching your campaign that will make sure it has a better chance at succeeding.

Before You Start

Before you start any search engine optimization campaign, whether it’s for your own site or that belonging to a client, you need to answer the following important questions:

1. What is the over

Having been in the business of optimizing web sites for high search engine rankings for over five years now, I have come across a number of “optimized” sites that use search engine optimization (SEO) techniques that are just plain WRONG.

Most of these sites were optimized by persons just starting out; SEO beginners not yet familiar enough with the industry to determine SEO fact from SEO fiction. But what’s scary is that some of the sites I’ve seen using incorrect methods have been opti