All Articles Tagged 'seo' (8)

When you own an online business one of the most important things you can do is get high rankings in the search engines. There are many ways of doing this. One of the most effective ways of getting your site noticed by the search engines is by using relative keywords.

Keywords are words that people use to search for a site. For example: If you owned a site from which you sold pet care items and people typed in puppy food, you would want your site to come up. Now, some people might type

You might have heard the term "link juice" before in the discussion of search engine optimization and traffic generation. Link juice is actually a loosely defined term, but it generally refers to the combination of link relevance, page importance and anchor text.

If we can assume that each web page is awarded points and these points were distributed to the links on that page according to the importance of those links, that points distribution would be the link juice.

And just to

Often times entrepreneurs get to the end of their financial ropes, and want a consultant to perform a search engine optimization miracle in the hopes of saving their drowning business. So, let's set the record straight on what SEO can and cannot do for you.

First, let me say I am a big fan of seo - I believe that today, your website is basically the marketing hub for your business. Even if you are not doing business online (i.e. selling something) your website serves as your ad center,

Did you know?

"27% expect to spend more online this holiday season than last year."
Forrester Research, October 2008

Forrester expects online retail sales to reach $44 billion during the months of November and December 2008, a 12% lift over the previous year

The following are some good ways to get your website ready for Christmas and New Ye

One of the most important aspects of a search engine optimization campaign is also one of the most overlooked – preparation! There are some important steps to take in advance of launching your campaign that will make sure it has a better chance at succeeding.

Before You Start

Before you start any search engine optimization campaign, whether it’s for your own site or that belonging to a client, you need to answer the following important questions:

1. What is the over

Having been in the business of optimizing web sites for high search engine rankings for over five years now, I have come across a number of “optimized” sites that use search engine optimization (SEO) techniques that are just plain WRONG.

Most of these sites were optimized by persons just starting out; SEO beginners not yet familiar enough with the industry to determine SEO fact from SEO fiction. But what’s scary is that some of the sites I’ve seen using incorrect methods have been opti

Keyword research and analysis can be a daunting task, when done correctly, and expert keyword research is the foundation to a successful SEO campaign. Many new website owners think the keyword research analysis process is easy. They think free tools, such as Google's AdWords Tool is the profit pill that will bring them instant results.

Unfortunately, the free tools will only give you a rough guide and a

RSS feeds are a great communication medium, and when properly managed, web feeds can bring in significant Internet traffic. RSS feeds should contain compelling themed content with episodic titles that are united in common broad theme. Use RSS feeds as an online marketing and search engine optimization tool. Just as optimizing an HTML web page will increase exposure, so too will an RSS feed that is properly optimized and promoted. Use these simple tips to improve your web feed exposure.